In order to gather audience data, in order to create my survey/questionnaire I used Google Docs as a template. This works via sending the recipient a direct link where they can answer the questionnaire using their google account.
These are the questions I intend to ask:
- How old are you?______
- What is your gender? (M) (F) (X)
- When was the last time you visited the cinema? (Last Week) (Last month) (Last year) (Longer/Never)-
- What movie did you last view at the cinema ___________
- What is your favourite type of movie genre? ___________
- What is your preferred platform for viewing?___________+E.G Netflix, Cinema, DVD Copy
- Do you tend to watch movies because of the actors? or story? or even the brand?________
- What platform would you be most likely to watch a film?
- Would you be influenced by a review to watch a film?
- What is the most likely platform you would use to find out about films?
- What is the most likely reason you would watch a new film?
My Online Questionnaire can be found HERE
Here are some of the results:
I have completed your questionnaire and made suggestions about modifying the questions.
ReplyDeleteThe choice of Sonic is not appropriate for your target audience.