PLANNING: MY TARGET AUDIENCE

WHO ARE MY AUDIENCE - HOW DO I TARGET THEM

I needed to plan how to reach my target audience. I also needed to know who they were. I had to research age, gender, ethnicity and social class. I also needed to research what their media needs were so that I could produce a product that they will want. Finally, in order to market our movie, I had to know how to reach them. I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.

I started by studying how brands define audiences to help create my own audience profile for our production. For example I looked at how Sky and NME defined audiences. This helped when I was profiling my audience, as a part of distributing my film I created a Facebook page, and other members of my group created platforms like Instagram and Twitter accounts and also a film website. When trying to find out who my audience was I worked out why they enjoy the genre of this film. Why would they want to watch my film? What makes my film different from competing films? And How will my film appeal to the viewing needs of my target audience?

1. Who is my primary target audience?

I will target my audience to viewers within the age bracket of 15-35. It will also appeal to those of any class, social and economic state and ethnicity. 

2. What kind of films and television are they likely to prefer?

Viewers who fit into my target audience are likely to enjoy action, adventure and crime movies. Examples of these movies are:

• Skyfall
• Kingsman: Secret Service
• Baby Driver
• The Fugitive

3. What platforms do they choose to watch films and where are they likely to see information about films?

My target audience is very likely to use platforms such as Netflix, NOWTV and Amazon Prime to view their favourite movies at any given time. 

4. What brands do they prefer?

Examples of brands are Nando's, YouTube, Santander, Monzo, Nike.

Some of the logos are displayed below:

5. What makes my film stand out from the competition?

My film incorporates multiple genres which might not usually be put together. An example of this is the genres: Crime, Thriller, Comedy, Action, Adventure.
This is a large array of genres all incorporated in one movie. This allows for the film to suit multiple audiences, therefore, allowing for the movie to be more popular when screening. 

6 . Why should my audience watch my film? 

It's unusual, it doesn't incorporate the usual action film cliche's and multiple different genres are included. It's new. The current film market is infested with prequels, sequels and franchises. My film is none of these, it's unique and topical this is why it is likely to be popular as it is a large change from mainstream movies today.