RESEARCH: AUDIENCE QUESTIONNAIRE

In order to gather audience data, in order to create my survey/questionnaire I used Google Docs as a template. This works via sending the recipient a direct link where they can answer the questionnaire using their google account.

These are the questions I intend to ask:

1. How old are you?______
2. What is your gender? (M) (F) (X)
3. When was the last time you visited the cinema? (Last Week) (Last month) (Last year) (Longer/Never)-
4. What movie did you last view at the cinema ___________
5. What is your favourite type of movie genre? ___________
6. What is your preferred platform for viewing?___________+E.G Netflix, Cinema, DVD Copy
7. Do you tend to watch movies because of the actors? or story? or even the brand?________
8. What platform would you be most likely to watch a film?
9. Would you be influenced by a review to watch a film?
10. What is the most likely platform you would use to find out about films?
11. What is the most likely reason you would watch a new film?

My Online Questionnaire can be found HERE
Here are some of the results:

PLANNING: MY TARGET AUDIENCE

WHO ARE MY AUDIENCE - HOW DO I TARGET THEM

I needed to plan how to reach my target audience. I also needed to know who they were. I had to research age, gender, ethnicity and social class. I also needed to research what their media needs were so that I could produce a product that they will want. Finally, in order to market our movie, I had to know how to reach them. I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.

I started by studying how brands define audiences to help create my own audience profile for our production. For example I looked at how Sky and NME defined audiences. This helped when I was profiling my audience, as a part of distributing my film I created a Facebook page, and other members of my group created platforms like Instagram and Twitter accounts and also a film website. When trying to find out who my audience was I worked out why they enjoy the genre of this film. Why would they want to watch my film? What makes my film different from competing films? And How will my film appeal to the viewing needs of my target audience?

1. Who is my primary target audience?

I will target my audience to viewers within the age bracket of 15-35. It will also appeal to those of any class, social and economic state and ethnicity. 

2. What kind of films and television are they likely to prefer?

Viewers who fit into my target audience are likely to enjoy action, adventure and crime movies. Examples of these movies are:

• Skyfall
• Kingsman: Secret Service
• Baby Driver
• The Fugitive

3. What platforms do they choose to watch films and where are they likely to see information about films?

My target audience is very likely to use platforms such as Netflix, NOWTV and Amazon Prime to view their favourite movies at any given time. 

4. What brands do they prefer?

Examples of brands are Nando's, YouTube, Santander, Monzo, Nike.

Some of the logos are displayed below:

5. What makes my film stand out from the competition?

My film incorporates multiple genres which might not usually be put together. An example of this is the genres: Crime, Thriller, Comedy, Action, Adventure.
This is a large array of genres all incorporated in one movie. This allows for the film to suit multiple audiences, therefore, allowing for the movie to be more popular when screening. 

6 . Why should my audience watch my film? 

It's unusual, it doesn't incorporate the usual action film cliche's and multiple different genres are included. It's new. The current film market is infested with prequels, sequels and franchises. My film is none of these, it's unique and topical this is why it is likely to be popular as it is a large change from mainstream movies today. 

RESEARCH: Art of the Title: Drive (2011)

THE ART OF A FILM TITLE

I chose to write about the movie 'Drive' as it has an exceptionally powerful opening sequence. It offers a slow build which draws you in emotionally with a clear initial insight into the overall plot.  

Drive is a Hollywood movie made in 2011, directed by Nicolas Winding Refn and starring Ryan Gosling. It is a feature film about a young man who is a talented getaway driver for criminals. The opening sequence is dark and moody with credits shown against black with voices heard. It soon cuts to more sounds with mapping in the background of a clear route with criminal intelligence behind it. The main voice is sending a voice mail to a loved one about what could potentially happen to him and requests they do not attempt to contact him as he will no longer be using that phone. This small snippet of the opening scene ends with him tossing the phone onto the bed, and walking away with the bag, with the camera remaining still whilst he walks out of the frame.This is an intense and powerful start-up as the audience is continuously questioning what the main character is getting himself into.

A slow transition shows the character driving his car in the dead of the night on an empty road. There is complete silence with the exception of the humming of his quiet engine. A few minutes later, the driver pulls into an exceptionally busy car park where there appears to be a protest/riot taking place. As the character gets out his car, he walks in the opposite direction to the crowd - he places a hat on his head. Upbeat music plays as he smiles to himself. The Credits Role.

This is a compelling opening scene as it allows the opening of the movie to set itself up.  It’s enticing and lets the viewer gather evidence from the opening scene to be able to assess what is to come.

RESEARCH: SCOOPIT! FILM OPENINGS

I created my own Scoop.It account, this is in place to help me find future references and film openings to help my future work. This gives me a large advantage as I am able to have articles I want, at hand, without irrelevant information i'm not searching for. Using ScoopIt, I can directly scoop information from a page I am studying, and can therefore have a fast access to information I need at hand. The two scoops in the images display how Marvel shocked the chinese and a horror scene from 'The Amityville Horror'.

ON THE SET

ON THE SET

In our previous lesson, we were taught how to successfully use the equipment to minimise damage and maximise our use out of them. The equipment used are:

- Canon Camera
- Manfrotto Tripods

Equipment: We were told to be extremely careful when handling the cameras. All of the media students were told to insert the battery and memory cards and remove them carefully and safely without damaging the camera. We explored some of the main uses of the camera and other side benefits which may not be obvious to the new photographers and directors. When you pass the cameras around you should say 'yours' and 'mine' to avoid the risk of dropping it.  We learned how to set up a tripod and to 'bubble' it using the spirit level to help make the camera balanced and in focus. We explored the camera such as how to focus. The exposure on the camera is adjusted by moving the dial up and down.  Also: We learned how to set up a tripod and to 'bubble' it using the spirit level to help make the camera balanced and in focus. We explored the camera such as how to focus.  The exposure on the camera is adjusted by moving the dial up and down.

White Balance: This is the process of 'removing unrealistic colour casts'. This essentially makes objects that appear white, to be displayed as white rather than the camera removing it. The canon camera is able to use 'colour temperature' to adjust to the 'coolness of the light source'. By pressing on the 'WB' button on the camera,  it is able to give the image a more realistic effect.

180 Degree Rule:  We used a rule called the 180 Degree rule. This meant that the 180 degree should always be in the same 'left/right relationship'. This means that, both subjects should always be connecting in the same frame, not with them both looking opposite directions.

Editing: My partner and I got to grips with editing by starting on iMovie. We rapidly found out the best effects for our footage. We created a folder on a laptop and a media mac, both containing all the shots created.

RESEARCH: TITLES 2

Just go with it (Comedy):

·                     Production Company – Happy Madison Productions
·                     Director- Denis Dugan

·                     Starring – Adam Sandler, Jennifer Aniston, Brooklyn Decker

·                     Title- Just go with it 

·                     Starring – Bailee Madison, Griffin Gluck, Nicole Kidman

·                     Casting 

·                     Costume designer - Ellen Lutter, Mona May

·                     Special make up effects supervisor - Lisa Goldberg

·                     Sound designer- Andy Kennedy

·                     Music - Robin Urdang

·                     Film editor - Tom Costain

·                     Production designer -  Perry Andelin Blake

·                     Director of photography - Theo van de Sande

·                     Executive producer - Adam Sandler, Heather Parry

·                     Based on novel- No

·                     Screenplay- Timothy Dowling

·                     Producer - Adam Sandler, Heather Parry

·                     Director CF